Spatial Technologist & Architect

Priyank Soni

MAS ETH Zurich • B.Arch SPA • COA Reg.

Bridging architectural thinking, brand experience design, and interactive AI systems.

Focus Areas

PRACTICE OVERVIEW

core

Spatial Architecture, Brand Experience & Systems

Directing physical-digital environments, spatial brand activations, and computational tools across global brand studios, cultural institutions, and research labs.

ArchitectureBrand Experience DesignScenographyDigital FabricationCreative TechAgentic AI

10+

Years Experience

Studios & Labs

16+

Named Pavilions

PRIYANK SONI

Get in Touch LinkedIn ↗

2008

High School

O.P. Jindal Modern School

2010

Maths Olympiad

Gold Medal Honor

2011

B.Arch Studies

SPA Bhopal (AIEEE AIR #11)

2013

Research Labs

Auroville & Bharat Bhavan

2015

Tropic Responses

Bengaluru (CSEB & Vernacular)

2016

Licensed Architect

Incubis Consultants, New Delhi

2017

Lecturer / Om Inst.

Om Institute of Architecture, Hisar

2018

Atelier Brückner

Stuttgart (Nov 2017 – Oct 2020)

2020

ETH Zürich MAS DFab

Gramazio Kohler Research & DBT

2022

Uniplan Lead

Continental, Vodafone & Telekom

2024

Bora Bora Studios

Nike Paris & Outernet London

2025

Founder & AI Lead

Optcl (STARTPLATZ KI • Nvidia)

2026

Optcl & PRIYANKISM

AI Spatial Intelligence

Optcl.io:Present & Ongoing →

[EDUCATION] High School — O.P. Jindal Modern School, Hisar (2008)

[COMPETITION] Gold Medal — International Maths Olympiad (2010)

[EDUCATION] Bachelor of Architecture (B.Arch) — SPA Bhopal (2011)

[COMPETITION] All India Rank #11 — AIEEE / Architecture Aptitude (2011)

[WORKSHOP] Advanced Bamboo Construction Technology (2013)

[WORKSHOP] Roopankar Ceramic & Pottery Workshop (2013)

[COMPETITION] Integral Studio: Green Offices for Road Authority (2013)

[WORKSHOP] Temple Architecture & Conservation Masterclass (2014)

[COMPETITION] 120 Hours: OYA Festival Pavilion (2014)

[PROJECT] Halo (2014)

[COMPETITION] Berkley Fellowship Design Competition (2014)

[COMPETITION] IRONAGE 2014: Metal Furniture Design (2014)

[STUDIO] Joined Tropic Responses, Bengaluru (2015)

[PUBLICATION] Advance Bamboo Construction Technology Certification (2015)

[PROJECT] Movea - A socio-sustainability Hub (2015)

[PROJECT] Inter-Generational Activity Center (2016)

[PUBLICATION] "Mud vs. Concrete" — Critical Vernacular Comparison (2016)

[COMPETITION] National GATE Scholarship in Architecture (2016)

[PROJECT] Night Sky Playground (2016)

[COMPETITION] IGBC 2016: Green Shelters for Workers (2016)

[WORKSHOP] Embodied Energy in Construction Tech Workshop (2016)

[STUDIO] Joined Incubis Consultants, New Delhi (2016)

[COMPETITION] Volume Zero: Tiny Houses International Competition (2017)

[STUDIO] Joined Om Institute of Architecture, Hisar (2017)

[WORKSHOP] Hands-on Concrete Typologies Workshop Coordinator (2017)

[STUDIO] Joined Atelier Brückner, Stuttgart (2017)

[COMPETITION] CES 2018: Hyundai Pavilion ("Best of the Best") (2018)

[WORKSHOP] Creative Days: The Future of Cities (2018)

[PROJECT] Pavilion of the Ideas (2018)

[PROJECT] Qatar Children's Museum (2018)

[PROJECT] Norwegian Printing Museum (2018)

[PROJECT] Hyundai Pavilion CES 2019 (2019)

[PROJECT] Museum of the Future, Dubai (2019)

[PROJECT] Future Museum for Children (2019)

[PROJECT] Hyundai Future Mobility Experience (2019)

[WORKSHOP] Partitura: A Creative Tool Masterclass (2019)

[WORKSHOP] Creative Structures Workshop (2019)

[PROJECT] Lund Science Center (2020)

[EDUCATION] Master of Advanced Studies (MAS DFab) — ETH Zurich (2020)

[COMPETITION] E4D Scholarship — Sawiris Foundation at ETH Zurich (2020)

[PROJECT] (Sin)Wall (2020)

[PROJECT] Pentapod (2021)

[STUDIO] Joined Gramazio Kohler Design / ETH Research Assistant (2021)

[PROJECT] Robotic 3D-Printing for Composite Facades (2021)

[PROJECT] Intuitive Robotic Plastering (2021)

[PROJECT] Digital Glass Pavilion, Zurich (2021)

[PROJECT] Kinetic Architecture with 3DP & Shape Memory Alloys (2021)

[PUBLICATION] Discretization of Double Curved Surfaces (2022)

[PROJECT] Custom Non-planar 3D printing Slicer (2022)

[PUBLICATION] Kinetic Architecture with 3D Printing and Shape Memory Alloys (2022)

[PROJECT] Computation & Digital Fabrication Lab (2022)

[STUDIO] Joined Uniplan, Cologne (2022)

[PROJECT] Vodafone Pavilion, OMR 23 (2023)

[PROJECT] Michelin Star Revelation 2023 (2023)

[PROJECT] Telekom Digital X 23 (2023)

[PROJECT] OGE Pavilion GatWat23 (2023)

[PUBLICATION] Design & Analysis of Energy-Efficient Bi-Stable Structures based on SMA Actuators (2023)

[PROJECT] Continental HQ, Hannover (2024)

[STUDIO] Joined Grosse 8, Cologne (2024)

[STUDIO] Joined Bora Bora Studios, Cologne (2024)

[PROJECT] Nike: House of Innovation Paris (2025)

[PROJECT] Outernet: The Now Building London (2025)

[PROJECT] App.Optcl — Omnichannel AI Marketing Copilot (2025)

[STUDIO] Founded Optcl (2025)

[PROJECT] Jumeirah Beach Hotel: Kids Club (2025)

[PROJECT] Immo.Optcl — Multi-Channel Real Estate Intelligence (2026)

[PROJECT] Optcl.io — Predictive Demand Mapping Engine (2026)

2026•[project]•Cologne / Global•@Optcl.io (Founder – Technology, Innovation & Operations)

Optcl.io — Predictive Demand Mapping Engine

Deterministic Pre-Leasing & AI Signal Tracking for Commercial Real Estate

PropTechAgentic AICommercial Real EstateDeterministic MatchingSpatial IntelligenceDemand Mapping

AI-native spatial intelligence platform that flips commercial real estate from reactive listing to proactive tenant signal matching, scanning 120+ deterministic data sources to compress leasing vacancy cycles from 120 down to 28 days.

Explore Case Study

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Optcl.io — Predictive Demand Mapping Engine

Brand Experience Focus

Selected Case Studies

Nike AIR MAX DN8 Launch Paris Architecture

spatial techscenographydigital fabrication#agency#retail

Nike: House of Innovation Paris

Air Max DN8 Launch: Kinetic Retail Experience • Paris, France (2025)

@BoraBora + satis&fy + Random Studio

An interactive kinetic retail takeover translating the dynamic energy, airflow innovation, and iconic "8" architecture of the Nike Air Max DN8 into an engaging multi-sensory journey at the Nike House of Innovation in Paris.

spatial techscenographydigital fabrication#cre#agency

Continental HQ, Hannover

STREAM: The Empowering Source • Hannover, Germany (2024)

@Uniplan + Henn Architects + MKT Engineering

Foyer space scenography, interactive behaviors, and real-time volumetric media programming for Continental’s flagship 10-meter LED sculpture "Stream" at the new Hannover Headquarters.

scenographyarchitecturedigital fabrication#retail#agency

Vodafone Pavilion, OMR 23

Growing Together: 1,000 sqm Brand Experience • Hamburg, Germany (2023)

@Uniplan

Concept design, architectural planning, 3D prototyping, and fabrication planning for Vodafone’s 1,000 sqm flagship brand pavilion at OMR Festival 2023, featuring monumental 7-meter-high sculptural trees with 13-meter foliage.

spatial techscenographydigital fabrication#cre#retail

Hyundai Pavilion CES 2019

DESIGN YOUR OWN WORLD • Las Vegas (2019)

@Atelier Brueckner

Hyundai's vision of future mobility at CES 2019: An immersive 360-degree journey into the city of the future, featuring intelligent multifunctional "cocoon" capsules that adapt to user needs.

spatial techresearcharchitecture#cre#agency

Optcl.io — Predictive Demand Mapping Engine

Deterministic Pre-Leasing & AI Signal Tracking for Commercial Real Estate • Cologne / Global (2026)

@Optcl.io (Founder – Technology, Innovation & Operations)

Enchanted Forest Outernet London Architecture

spatial techscenography

Outernet: The Now Building London

Enchanted Forest: Melody of the Spirits • London, UK (2025)

@BoraBora Studios + Outernet London

A first-of-its-kind, fully immersive interactive musical adventure at Outernet London’s flagship Now Building, where visitors collaboratively rebuild a lost melody via a live mobile multiplayer orchestra across 2,000m² of 8K LED screens.

Kids Club Jumeirah Beach Hotel Architecture

spatial techscenographydigital fabrication#retail#agency

Jumeirah Beach Hotel: Kids Club

Interactive Play Experiences & Edutainment Ecosystem • Dubai, UAE (2025)

@BoraBora Studios + OliOli® + AVI-SPL + INSIDES

A pioneering interactive kids club and edutainment playground at Jumeirah Beach Hotel Dubai, created in collaboration with OliOli® Children’s Museum, AVI-SPL, and INSIDES featuring 7 custom physical-digital play stations.

Realized Project in Goyang - Kinetic Smart Field

spatial techscenographydigital fabrication#agency#retail

Hyundai Future Mobility Experience

GOYANG, SOUTH KOREA • Goyang, South Korea (2019)

@Atelier Brueckner

Hyundai's vision of future driving at Motorstudio Goyang: A permanent exhibition exploring sustainable fuel-cell solutions and an interactive kinetic smart field with 73 responsive luminous pendulums.