Vodafone Pavilion OMR 23
Growing Together • Hamburg, Germany
@Uniplan
Vodafone adopted the slogan of "Growing Together" for their exhibition at OMR 2023. To align with the claim, a captivating spatial experience was meticulously crafted, featuring the concept of sculptural trees.
The design process for sculptures considered the decisive factors such as aesthetics, structural stability, and the desired delicate form. Leveraging 3D modelling and prototyping, the feasibility was thoroughly evaluated, enabling a comprehensive understanding of the form, scale, and structural considerations involved.
Incorporating lighting, the seven-meter-high trees seamlessly integrated into the overall design, leaving a lasting visual impact and fostering an inviting ambience.
**Involvement:** - Concept Design for the Pavilion - Architectural planning - 3D prototyping for trees - Fabrication planning for Exhibits
Growing Together
Vodafone adopted the slogan of "Growing Together" for their exhibition at OMR 2023. To align with the claim, a captivating spatial experience was meticulously crafted, featuring the concept of sculptural trees.
3D Prototyping & Feasibility
The design process for sculptures considered the decisive factors such as aesthetics, structural stability, and the desired delicate form. Leveraging 3D modelling and prototyping, the feasibility was thoroughly evaluated, enabling a comprehensive understanding of the form, scale, and structural considerations involved.
Realized Sculptural Trees
Incorporating lighting, the seven-meter-high trees seamlessly integrated into the overall design, leaving a lasting visual impact and fostering an inviting ambience.
Vodafone Pavilion OMR 23 - Sculptural Trees & Experience