Nike Air Max DN8 Launch
Kinetic Installation at House of Innovation, Paris • Paris, France
@Bora Bora Studios

A high-energy kinetic installation and interactive product presentation at the Nike House of Innovation in Paris, celebrating the launch of the Air Max DN8. The installation merges physical movement with dynamic digital content to showcase the shoe's innovative cushioning technology.
The central exhibit features a custom kinetic mechanism that moves the shoes in sync with dynamic LED visuals, simulating the feeling of walking on air and highlighting the responsive nature of the DN8 technology.
Visitors can interact with 3D digital twins of the shoe, explore its internal components, and trigger custom animations through touch-sensitive interfaces and motion sensors.
Nike Air Max DN8 Launch
A high-energy kinetic installation and interactive product presentation at the Nike House of Innovation in Paris, celebrating the launch of the Air Max DN8. The installation merges physical movement with dynamic digital content to showcase the shoe's innovative cushioning technology.

Kinetic shoe display and LED synchronization
Kinetic Motion & Interaction
The central exhibit features a custom kinetic mechanism that moves the shoes in sync with dynamic LED visuals, simulating the feeling of walking on air and highlighting the responsive nature of the DN8 technology.
Interactive Product Presentation
Visitors can interact with 3D digital twins of the shoe, explore its internal components, and trigger custom animations through touch-sensitive interfaces and motion sensors.

Overall exhibition space

Interactive product display
Kinetic mechanism detail
Interactive 3D shoe explorer