Nike Air Max DN8 Launch

Kinetic Installation at House of Innovation, ParisParis, France

@Bora Bora Studios

Kinetic InstallationInteractive DesignProduct LaunchRetail ExperienceParis
Nike Air Max DN8 Launch Paris

A high-energy kinetic installation and interactive product presentation at the Nike House of Innovation in Paris, celebrating the launch of the Air Max DN8. The installation merges physical movement with dynamic digital content to showcase the shoe's innovative cushioning technology.

The central exhibit features a custom kinetic mechanism that moves the shoes in sync with dynamic LED visuals, simulating the feeling of walking on air and highlighting the responsive nature of the DN8 technology.

Visitors can interact with 3D digital twins of the shoe, explore its internal components, and trigger custom animations through touch-sensitive interfaces and motion sensors.

Nike Air Max DN8 Launch

A high-energy kinetic installation and interactive product presentation at the Nike House of Innovation in Paris, celebrating the launch of the Air Max DN8. The installation merges physical movement with dynamic digital content to showcase the shoe's innovative cushioning technology.

Nike Air Max DN8 Launch Paris
Click to play with sound

Kinetic shoe display and LED synchronization

Kinetic Motion & Interaction

The central exhibit features a custom kinetic mechanism that moves the shoes in sync with dynamic LED visuals, simulating the feeling of walking on air and highlighting the responsive nature of the DN8 technology.

Interactive Product Presentation

Visitors can interact with 3D digital twins of the shoe, explore its internal components, and trigger custom animations through touch-sensitive interfaces and motion sensors.

Overall exhibition space

Interactive product display

Click to play with sound

Kinetic mechanism detail

Click to play with sound

Interactive 3D shoe explorer