Spatial Technologist & Architect

Priyank Soni

MAS ETH Zurich • B.Arch SPA • COA Reg.

Bridging architectural thinking, brand experience design, and interactive AI systems.

Focus Areas

PRACTICE OVERVIEW

core

Spatial Architecture, Brand Experience & Systems

Directing physical-digital environments, spatial brand activations, and computational tools across global brand studios, cultural institutions, and research labs.

ArchitectureBrand Experience DesignScenographyDigital FabricationCreative TechAgentic AI

10+

Years Experience

Studios & Labs

16+

Named Pavilions

PRIYANK SONI

Get in Touch LinkedIn ↗

2008

High School

O.P. Jindal Modern School

2010

Maths Olympiad

Gold Medal Honor

2011

B.Arch Studies

SPA Bhopal (AIEEE AIR #11)

2013

Research Labs

Auroville & Bharat Bhavan

2015

Tropic Responses

Bengaluru (CSEB & Vernacular)

2016

Licensed Architect

Incubis Consultants, New Delhi

2017

Lecturer / Om Inst.

Om Institute of Architecture, Hisar

2018

Atelier Brückner

Stuttgart (Nov 2017 – Oct 2020)

2020

ETH Zürich MAS DFab

Gramazio Kohler Research & DBT

2022

Uniplan Lead

Continental, Vodafone & Telekom

2024

Bora Bora Studios

Nike Paris & Outernet London

2025

Founder & AI Lead

Optcl (STARTPLATZ KI • Nvidia)

2026

Optcl & PRIYANKISM

AI Spatial Intelligence

Optcl.io:Present & Ongoing →

[EDUCATION] High School — O.P. Jindal Modern School, Hisar (2008)

[COMPETITION] Gold Medal — International Maths Olympiad (2010)

[EDUCATION] Bachelor of Architecture (B.Arch) — SPA Bhopal (2011)

[COMPETITION] All India Rank #11 — AIEEE / Architecture Aptitude (2011)

[WORKSHOP] Advanced Bamboo Construction Technology (2013)

[WORKSHOP] Roopankar Ceramic & Pottery Workshop (2013)

[COMPETITION] Integral Studio: Green Offices for Road Authority (2013)

[WORKSHOP] Temple Architecture & Conservation Masterclass (2014)

[COMPETITION] 120 Hours: OYA Festival Pavilion (2014)

[PROJECT] Halo (2014)

[COMPETITION] Berkley Fellowship Design Competition (2014)

[COMPETITION] IRONAGE 2014: Metal Furniture Design (2014)

[STUDIO] Joined Tropic Responses, Bengaluru (2015)

[PUBLICATION] Advance Bamboo Construction Technology Certification (2015)

[PROJECT] Movea - A socio-sustainability Hub (2015)

[PROJECT] Inter-Generational Activity Center (2016)

[PUBLICATION] "Mud vs. Concrete" — Critical Vernacular Comparison (2016)

[COMPETITION] National GATE Scholarship in Architecture (2016)

[PROJECT] Night Sky Playground (2016)

[COMPETITION] IGBC 2016: Green Shelters for Workers (2016)

[WORKSHOP] Embodied Energy in Construction Tech Workshop (2016)

[STUDIO] Joined Incubis Consultants, New Delhi (2016)

[COMPETITION] Volume Zero: Tiny Houses International Competition (2017)

[STUDIO] Joined Om Institute of Architecture, Hisar (2017)

[WORKSHOP] Hands-on Concrete Typologies Workshop Coordinator (2017)

[STUDIO] Joined Atelier Brückner, Stuttgart (2017)

[COMPETITION] CES 2018: Hyundai Pavilion ("Best of the Best") (2018)

[WORKSHOP] Creative Days: The Future of Cities (2018)

[PROJECT] Pavilion of the Ideas (2018)

[PROJECT] Qatar Children's Museum (2018)

[PROJECT] Norwegian Printing Museum (2018)

[PROJECT] Hyundai Pavilion CES 2019 (2019)

[PROJECT] Museum of the Future, Dubai (2019)

[PROJECT] Future Museum for Children (2019)

[PROJECT] Hyundai Future Mobility Experience (2019)

[WORKSHOP] Partitura: A Creative Tool Masterclass (2019)

[WORKSHOP] Creative Structures Workshop (2019)

[PROJECT] Lund Science Center (2020)

[EDUCATION] Master of Advanced Studies (MAS DFab) — ETH Zurich (2020)

[COMPETITION] E4D Scholarship — Sawiris Foundation at ETH Zurich (2020)

[PROJECT] (Sin)Wall (2020)

[PROJECT] Pentapod (2021)

[STUDIO] Joined Gramazio Kohler Design / ETH Research Assistant (2021)

[PROJECT] Robotic 3D-Printing for Composite Facades (2021)

[PROJECT] Intuitive Robotic Plastering (2021)

[PROJECT] Digital Glass Pavilion, Zurich (2021)

[PROJECT] Kinetic Architecture with 3DP & Shape Memory Alloys (2021)

[PUBLICATION] Discretization of Double Curved Surfaces (2022)

[PROJECT] Custom Non-planar 3D printing Slicer (2022)

[PUBLICATION] Kinetic Architecture with 3D Printing and Shape Memory Alloys (2022)

[PROJECT] Computation & Digital Fabrication Lab (2022)

[STUDIO] Joined Uniplan, Cologne (2022)

[PROJECT] Vodafone Pavilion, OMR 23 (2023)

[PROJECT] Michelin Star Revelation 2023 (2023)

[PROJECT] Telekom Digital X 23 (2023)

[PROJECT] OGE Pavilion GatWat23 (2023)

[PUBLICATION] Design & Analysis of Energy-Efficient Bi-Stable Structures based on SMA Actuators (2023)

[PROJECT] Continental HQ, Hannover (2024)

[STUDIO] Joined Grosse 8, Cologne (2024)

[STUDIO] Joined Bora Bora Studios, Cologne (2024)

[PROJECT] Nike: House of Innovation Paris (2025)

[PROJECT] Outernet: The Now Building London (2025)

[PROJECT] App.Optcl — Omnichannel AI Marketing Copilot (2025)

[STUDIO] Founded Optcl (2025)

[PROJECT] Jumeirah Beach Hotel: Kids Club (2025)

[PROJECT] Immo.Optcl — Multi-Channel Real Estate Intelligence (2026)

[PROJECT] Optcl.io — Predictive Demand Mapping Engine (2026)

2026•[project]•Cologne / Global•@Optcl.io (Founder – Technology, Innovation & Operations)

Optcl.io — Predictive Demand Mapping Engine

Deterministic Pre-Leasing & AI Signal Tracking for Commercial Real Estate

PropTechAgentic AICommercial Real EstateDeterministic MatchingSpatial IntelligenceDemand Mapping

AI-native spatial intelligence platform that flips commercial real estate from reactive listing to proactive tenant signal matching, scanning 120+ deterministic data sources to compress leasing vacancy cycles from 120 down to 28 days.

Explore Case Study

67 / 67

Optcl.io — Predictive Demand Mapping Engine

Architecture & Culture Focus

Selected Case Studies

spatial techscenographydigital fabrication#cre#agency

Continental HQ, Hannover

STREAM: The Empowering Source • Hannover, Germany (2024)

@Uniplan + Henn Architects + MKT Engineering

Foyer space scenography, interactive behaviors, and real-time volumetric media programming for Continental’s flagship 10-meter LED sculpture "Stream" at the new Hannover Headquarters.

Museum of the Future Level 5 Orbital Space Station H.O.P.E.

spatial techscenographydigital fabricationarchitecture#agency#cre#retail

Museum of the Future, Dubai

Level 5: Orbital Space Station H.O.P.E. • Dubai, UAE (2019)

@Atelier Brueckner + Killa Design

Exhibition architecture, computational design, shuttle simulation experience, and 3D print pattern research for Level 5: Orbital Space Station H.O.P.E. at the Museum of the Future in Dubai.

scenographyarchitecture

Norwegian Printing Museum

Stavanger: Scenography & Graphic Heritage • Stavanger, Norway (2018)

@Atelier Brueckner

Exhibition scenography celebrating the history of printing, lithography, canning label graphics, and the evolution of visual communication in Stavanger.

Nike AIR MAX DN8 Launch Paris Architecture

spatial techscenographydigital fabrication#agency#retail

Nike: House of Innovation Paris

Air Max DN8 Launch: Kinetic Retail Experience • Paris, France (2025)

@BoraBora + satis&fy + Random Studio

An interactive kinetic retail takeover translating the dynamic energy, airflow innovation, and iconic "8" architecture of the Nike Air Max DN8 into an engaging multi-sensory journey at the Nike House of Innovation in Paris.

spatial techscenographydigital fabrication#cre#retail

Hyundai Pavilion CES 2019

DESIGN YOUR OWN WORLD • Las Vegas (2019)

@Atelier Brueckner

Hyundai's vision of future mobility at CES 2019: An immersive 360-degree journey into the city of the future, featuring intelligent multifunctional "cocoon" capsules that adapt to user needs.

scenographyarchitecturedigital fabrication#retail#agency

Vodafone Pavilion, OMR 23

Growing Together: 1,000 sqm Brand Experience • Hamburg, Germany (2023)

@Uniplan

Concept design, architectural planning, 3D prototyping, and fabrication planning for Vodafone’s 1,000 sqm flagship brand pavilion at OMR Festival 2023, featuring monumental 7-meter-high sculptural trees with 13-meter foliage.

scenographyarchitecturespatial tech

Qatar Children's Museum

Doha: Inter-Generational Platform of Exchange • Doha, Qatar (2018)

@Atelier Brueckner + UNStudio

The Qatar Children's Museum (Dadasheh) integrates interactive scenography with architecture, serving as a national platform of cultural exchange, self-discovery, and civic learning for children and families.

Kids Club Jumeirah Beach Hotel Architecture

spatial techscenographydigital fabrication#retail#agency

Jumeirah Beach Hotel: Kids Club

Interactive Play Experiences & Edutainment Ecosystem • Dubai, UAE (2025)

@BoraBora Studios + OliOli® + AVI-SPL + INSIDES

A pioneering interactive kids club and edutainment playground at Jumeirah Beach Hotel Dubai, created in collaboration with OliOli® Children’s Museum, AVI-SPL, and INSIDES featuring 7 custom physical-digital play stations.