Vodafone adopted the slogan of "Growing Together" for their flagship exhibition at the OMR Festival 2023 in Hamburg. To align with this claim, a 1,000 sqm brand experience space was meticulously crafted to guide over 70,000 visitors through five theme clusters, three communication levels, and 20 product showcases under the central theme 'The New Giga'. The spatial anchor of the pavilion was defined by monumental seven-meter-high tree sculptures featuring a 13-meter blooming foliage canopy. The form evolved directly from the iconic geometry of Vodafone’s speech mark logo—translating brand curves into volumetric, lightweight fabric architecture that created an impressive presence without feeling solid or heavy. As Exhibition Architect & Concept Designer at Uniplan, the scope encompassed concept design, architectural planning, 3D computational form finding, scale prototyping, and technical fabrication coordination with Geo Luftwerker (fabric structures) and Aventem (rigging, lighting, and sound engineering).

Interactive architecture and low-latency system integration.

High-precision mechanics and automated hardware feedback.