To celebrate Air Max Day 2025 and launch the next-generation Nike Air Max DN8, BoraBora Studios partnered with satis&fy, Random Studio, and Nike to create an immersive retail takeover across the iconic Nike House of Innovation on the Champs-Élysées in Paris. The challenge was to translate the dynamic energy, airflow innovation, and iconic "8" architecture of the new Nike Air Max DN8 into an engaging, multi-sensory retail journey inside the House of Innovation. Four interactive stations were engineered to bridge physical product design with kinetic art, responsive hardware, and real-time 3D visualization.

Interactive architecture and low-latency system integration.

High-precision mechanics and automated hardware feedback.